ABSTRACT: The world we live in today and the way in which we engage with, and communicate to, each other and our clients is forever changing. How many times do you find yourself in a room full of people all on their mobile phones, whilst watching TV and on an iPad too? We are constantly checking Facebook and Instagram and watching funny videos on YouTube. Marketing experts call this frazzing, which is defined as short, frantic multitasking. Big companies are taking advantage of social media habits as a new way of engaging consumers.


Gary Rutland RVN DipAVN(Surgical) ISFM CertFN

Having worked in the Millennium Veterinary Practice since 1996, Gary qualified as an RVN in 2003, becoming Head Nurse in 2005 and gaining the RCVS DipAVN (Surgical) in 2007. Gary holds the ISFM Certificate in Feline Nursing and the ILM Level 5 Certificate in Coaching and Mentoring. As part of Gary’s role as head nurse and clinical coach at Millennium Veterinary Practice, a first opinion and referral practice, he leads up the practice’s social media and digital marketing strategies.

To cite this article: Veterinary Nursing Journal • VOL 31 (01) • January 2016 pp22-23

To gain access to this article, select one of the links below:

I am a BVNA member

I am accessing through my Institute

I am paying to gain access to this article