The British Veterinary Nursing Association (BVNA) has this week appointed Alice Peacock as its Head of Membership. Alice will be responsible for enhancing the BVNA member experience, along with ensuring BVNA membership continues to meet the evolving needs of the UK veterinary nursing profession.

Alice joins BVNA with extensive experience of membership services and customer experience from the fitness industry. She has previously worked closely with members to support engagement, improve service delivery, and strengthen the overall member experience. In her role with BVNA, she will focus on growing membership and improving retention by ensuring veterinary nurses feel the benefits of being a BVNA member, whilst feeling supported throughout their journey.

BVNA Chief Executive Huw Jones commented: “We are delighted that BVNA has appointed Alice Peacock as its Head of Membership. Alice will be responsible for growing membership and ensuring that BVNA continues to engage with and listen to members. The appointment demonstrates the association’s commitment to support and grow its membership, further strengthening its position as the voice of UK veterinary nursing. We are all delighted that Alice has joined the team, bringing a wealth of experience working within membership.”

BVNA President Sarah Holliday added: “The appointment of a new Head of Membership is an exciting step forward for BVNA, and we are thrilled that Alice has taken up this position. This signifies our commitment to BVNA members that we will continue to build upon our membership offering and ensure we deliver what veterinary nurses need from their representative body. We’re looking forward to BVNA members experiencing the positive impact of having Alice as part of the team.”

Alice Peacock commented: “I am delighted to have recently joined BVNA as Head of Membership at such an exciting time for the organisation. I am passionate about growing membership and improving retention by ensuring members feel supported and engaged throughout their journey.

“I am particularly focused on strengthening the overall member experience and ensuring our services and communications reflect the needs of our members. My background in membership services and customer experience has shown me the importance of listening to members and continually improving how we support them.

“I look forward to working closely with the team to build on the strong foundations already in place, enhance engagement and support the continued growth of the association.”